Creative process and production

Creative process and production

Learn how Asana can simplify and streamline your creative production process!

About this course

A new logo. An email template. A blog graphic. A video for the website. A creative producer needs to field all of these requests. Yet without a central place to track them, work gets disorganized. In this course, you’ll learn how to use Asana to run a tighter creative production process to ensure that your team can create great work, focus on priorities, and hit deadlines.

You’ll learn how to:

  • Better plan and manage your team’s marketing and creative work in Asana.
  • Make a creative brief template that gets all the details you need up front.
  • Prioritize and assign requests to the right teammates quickly.
  • Integrate Asana with existing tools, like Adobe Creative Cloud.
  • Speed up and simplify the review process of creative assets.

    Course expectations:

  • Watch 19 short on-demand videos.
  • Complete 1 short quiz.
  • Build out what you've learned in Asana.

Time:

  • 10-12 minutes per unit
  • 45-50 minutes for the entire course

Who should take this course?

This course will be most useful for creative producers and designers, but all of the following may find value in this course.

  • Creative producers
  • Designers/illustrators
  • Marketing managers
  • Content marketers

Curriculum

  • Introduction
  • Meet Asana's creative team
  • What does the creative production process look like without Asana?

     

  • Features you will learn in this course

     

  • Unit 1: Steps in the creative production process
  • What you'll learn in Unit 1

     

  • Types of creative requests

     

  • Process of creative production

     

  • Bring the process together in Asana

     

  • Setup your creative requests project
  • Create categorization to track request progress
  • Final steps for project setup

     

  • Up next

     

  • Unit 2: Standardize your request process
  • What you'll learn in Unit 2

     

  • Summary of essential details from creative requests

     

  • What makes a great creative brief?
  • Align to the creative brief

     

  • Tips for building and refining your request intake process
  • Build a form to collect design requests

     

  • Distribute the form to collect new requests

     

  • Up next
  • Unit 3: Prioritize and assign requests
  • What you'll learn in Unit 3

     

  • How do you know a request is a priority?

     

  • What to do when a request isn't a priority
  • Join the community

     

  • Best practices for assigning work

     

  • Assign work to the team

     

  • Check your understanding

     

  • Tips from Asana's Creative Producer

     

  • Up next

     

  • Unit 4: Reduce context switching with integrations
  • What you'll learn in Unit 4
  • Adobe Creative Cloud + Asana

     

  • Integrations

     

  • Up next

     

  • Unit 5: Review and approve designs efficiently
  • What you'll learn in Unit 5

     

  • Collaboration in creative production
  • Collect feedback on designs

     

  • Tip: Develop guidelines for good feedback

     

  • Track design approvals
  • Tell us what you think

     

  • Learn more

     

  • Congratulations!

     

About this course

A new logo. An email template. A blog graphic. A video for the website. A creative producer needs to field all of these requests. Yet without a central place to track them, work gets disorganized. In this course, you’ll learn how to use Asana to run a tighter creative production process to ensure that your team can create great work, focus on priorities, and hit deadlines.

You’ll learn how to:

  • Better plan and manage your team’s marketing and creative work in Asana.
  • Make a creative brief template that gets all the details you need up front.
  • Prioritize and assign requests to the right teammates quickly.
  • Integrate Asana with existing tools, like Adobe Creative Cloud.
  • Speed up and simplify the review process of creative assets.

    Course expectations:

  • Watch 19 short on-demand videos.
  • Complete 1 short quiz.
  • Build out what you've learned in Asana.

Time:

  • 10-12 minutes per unit
  • 45-50 minutes for the entire course

Who should take this course?

This course will be most useful for creative producers and designers, but all of the following may find value in this course.

  • Creative producers
  • Designers/illustrators
  • Marketing managers
  • Content marketers

Curriculum

  • Introduction
  • Meet Asana's creative team
  • What does the creative production process look like without Asana?

     

  • Features you will learn in this course

     

  • Unit 1: Steps in the creative production process
  • What you'll learn in Unit 1

     

  • Types of creative requests

     

  • Process of creative production

     

  • Bring the process together in Asana

     

  • Setup your creative requests project
  • Create categorization to track request progress
  • Final steps for project setup

     

  • Up next

     

  • Unit 2: Standardize your request process
  • What you'll learn in Unit 2

     

  • Summary of essential details from creative requests

     

  • What makes a great creative brief?
  • Align to the creative brief

     

  • Tips for building and refining your request intake process
  • Build a form to collect design requests

     

  • Distribute the form to collect new requests

     

  • Up next
  • Unit 3: Prioritize and assign requests
  • What you'll learn in Unit 3

     

  • How do you know a request is a priority?

     

  • What to do when a request isn't a priority
  • Join the community

     

  • Best practices for assigning work

     

  • Assign work to the team

     

  • Check your understanding

     

  • Tips from Asana's Creative Producer

     

  • Up next

     

  • Unit 4: Reduce context switching with integrations
  • What you'll learn in Unit 4
  • Adobe Creative Cloud + Asana

     

  • Integrations

     

  • Up next

     

  • Unit 5: Review and approve designs efficiently
  • What you'll learn in Unit 5

     

  • Collaboration in creative production
  • Collect feedback on designs

     

  • Tip: Develop guidelines for good feedback

     

  • Track design approvals
  • Tell us what you think

     

  • Learn more

     

  • Congratulations!