Understand campaign management
Discover the core principles of campaign management and how structured, collaborative workflows drive better marketing results.
Course overview
Learn how to turn great ideas into impactful, well-executed marketing campaigns. In this course, you'll explore what campaign management really means, why structure matters, and how a clear, connected approach helps teams stay aligned, meet deadlines, and bring their work to market — together.
Topics we'll cover
- Define what makes an effective marketing campaign and why it matters
- Understand the role of campaign management in driving clarity and results
- Recognize how structured workflows empower teams to collaborate effectively
- See how teams use Asana to plan smarter and launch with greater impact
- Identify the three core stages of a campaign to keep projects on course
What's in this course:
- 10 minutes of interactive learning (videos, text, and hands-on practice)
- Knowledge checks to reinforce key takeaways