Plan and manage a marketing campaign

Plan and manage a marketing campaign

Learn to organize and simplify the management of your next campaign in Asana!

About this course

Too often managing a campaign evokes feelings of chaos and stress. When responsibilities and deadlines are scattered across tools and important decisions are buried in long email chains, campaign managers are spending more time fielding questions than moving work forward. Learn how to use Asana to plan and manage all elements of a best practice campaign in one place and eliminate the chaos.

You’ll learn how to:

  • Draft effective campaign briefs.
  • Create and organize your campaign project in Asana.
  • Speed up and simplify the review process of campaign assets.
  • Create a campaign template to save time on planning.

    Course expectations:

  • Watch 18 short on-demand videos.
  • Complete 1 short quiz.
  • Build out what you've learned in Asana.

Time:

  • 10-12 minutes per unit
  • 40-45 minutes for the entire course

Who should take this course?

This course will be most useful for campaign managers, but all of the following may find value in this course.

  • Campaign managers
  • Marketing team leads
  • Designers
  • Content creators
  • Email marketers

Curriculum

  • Unit 1: Campaign and creative brief best practices
  • Campaign management without Asana
  • What you'll learn in Unit 1

     

  • Meet Asana’s campaign manager
  • Phases of campaign work

     

  • Campaign briefs

     

  • Build your own campaign brief

     

  • Join the community

     

  • Up next

     

  • Unit 2: Plan and organize your campaign
  • What you'll learn in Unit 2

     

  • Tips for building a campaign plan in Asana

     

  • Build your campaign plan
  • Categorize task type and status
  • Draft a campaign schedule and workflow
  • Add campaign tasks to other relevant projects
  • Check your understanding
  • Kickoff the campaign work

     

  • Up Next

     

  • Unit 3: Mitigate campaign problems
  • What you'll learn in Unit 3

     

  • Avoid pitfalls in reviewing campaign assets

     

  • Challenges of reviewing creative assets

     

  • Efficiently review campaign assets
  • Clarify approvals of campaign assets
  • Run effective campaign check-ins

     

  • Up next
  • Unit 4: Wrap up your campaign
  • What you'll learn in Unit 4

     

  • Campaign status updates
  • Share campaign outcomes with your team
  • Campaign retrospective

     

  • Collect feedback for a retrospective
  • Create your own campaign template
  • Tell us what you think

     

  • Learn more

     

  • Congratulations!

     

About this course

Too often managing a campaign evokes feelings of chaos and stress. When responsibilities and deadlines are scattered across tools and important decisions are buried in long email chains, campaign managers are spending more time fielding questions than moving work forward. Learn how to use Asana to plan and manage all elements of a best practice campaign in one place and eliminate the chaos.

You’ll learn how to:

  • Draft effective campaign briefs.
  • Create and organize your campaign project in Asana.
  • Speed up and simplify the review process of campaign assets.
  • Create a campaign template to save time on planning.

    Course expectations:

  • Watch 18 short on-demand videos.
  • Complete 1 short quiz.
  • Build out what you've learned in Asana.

Time:

  • 10-12 minutes per unit
  • 40-45 minutes for the entire course

Who should take this course?

This course will be most useful for campaign managers, but all of the following may find value in this course.

  • Campaign managers
  • Marketing team leads
  • Designers
  • Content creators
  • Email marketers

Curriculum

  • Unit 1: Campaign and creative brief best practices
  • Campaign management without Asana
  • What you'll learn in Unit 1

     

  • Meet Asana’s campaign manager
  • Phases of campaign work

     

  • Campaign briefs

     

  • Build your own campaign brief

     

  • Join the community

     

  • Up next

     

  • Unit 2: Plan and organize your campaign
  • What you'll learn in Unit 2

     

  • Tips for building a campaign plan in Asana

     

  • Build your campaign plan
  • Categorize task type and status
  • Draft a campaign schedule and workflow
  • Add campaign tasks to other relevant projects
  • Check your understanding
  • Kickoff the campaign work

     

  • Up Next

     

  • Unit 3: Mitigate campaign problems
  • What you'll learn in Unit 3

     

  • Avoid pitfalls in reviewing campaign assets

     

  • Challenges of reviewing creative assets

     

  • Efficiently review campaign assets
  • Clarify approvals of campaign assets
  • Run effective campaign check-ins

     

  • Up next
  • Unit 4: Wrap up your campaign
  • What you'll learn in Unit 4

     

  • Campaign status updates
  • Share campaign outcomes with your team
  • Campaign retrospective

     

  • Collect feedback for a retrospective
  • Create your own campaign template
  • Tell us what you think

     

  • Learn more

     

  • Congratulations!