Marketing strategy

Marketing strategy

Turn your strategy into reality by planning it in Asana and tying your team’s work to each objective.

About this course

Define your overall goals and identify top opportunities by learning to plan and execute your entire marketing strategy in Asana. We’ll walk you through the planning process and how to connect it to your team’s work to keep goals top of mind.

 

You’ll learn to:

  • Capture and organize your marketing strategies and goals
  • Define actionable tactics for each strategy
  • Communicate progress on strategies
  • Determine your team's bandwidth to deliver strategies

Course expectations:

  • Watch 4 on-demand video units
  • Complete a practice exercise

Time:

  • 5-10 minutes per unit
  • 20-30 hours for the entire course

Course Resources

Curriculum

  • Unit 1
  • Introduction
  • Organizing your marketing playbook

     

  • Marketing strategy worksheet
  • Unit 2
  • Breaking down your strategies into tactics
  • Unit 3
  • Tracking progress on strategies
  • Get notified of task progress
  • Unit 4
  • Getting a snapshot of team bandwidth
  • Tell Us What You Think
  • Course Complete

About this course

Define your overall goals and identify top opportunities by learning to plan and execute your entire marketing strategy in Asana. We’ll walk you through the planning process and how to connect it to your team’s work to keep goals top of mind.

 

You’ll learn to:

  • Capture and organize your marketing strategies and goals
  • Define actionable tactics for each strategy
  • Communicate progress on strategies
  • Determine your team's bandwidth to deliver strategies

Course expectations:

  • Watch 4 on-demand video units
  • Complete a practice exercise

Time:

  • 5-10 minutes per unit
  • 20-30 hours for the entire course

Course Resources

Curriculum

  • Unit 1
  • Introduction
  • Organizing your marketing playbook

     

  • Marketing strategy worksheet
  • Unit 2
  • Breaking down your strategies into tactics
  • Unit 3
  • Tracking progress on strategies
  • Get notified of task progress
  • Unit 4
  • Getting a snapshot of team bandwidth
  • Tell Us What You Think
  • Course Complete